About this template
Ads Dashboard + ROAS Board for Hermes
If you run paid ads and can't remember why you killed an ad last Tuesday, this Hermes operator gives your ad account a memory and a budget gate.
You don't need another chatbot. You need an operator: board open every day, hypothesis before budget, every creative session logged in a vault you own.
An AI ad generator that drafts before you spend
The operator runs a structured creative workflow the template calls GOATed: awareness stage first, then hooks, then ad bodies in five formats (demo, testimonial, education, story, faceless), then CTAs that show and tell, then pick a winner. Every hook and every CTA is logged to Obsidian before a dollar moves.
Chat is disposable. The board is the system of record.
What you get when you fork
- Obsidian as the system of record: a TODAY board, experiments, full hook lists, lessons learned.
- One primary channel: Google, Meta, TikTok, Reddit, LinkedIn, or X. Master one before multi-channel sprawl.
- Budget onboarding: monthly envelope, daily max, break-even and target ROAS/CPA set before any spend advice.
- Optional AdKit for draft-before-live publishing. Your native ad managers work fine without it.
- Curated marketing skills: ads, creative, CRO, loops. Not the whole kitchen sink.
Try this first (copy-paste)
- Set your Hermes model key.
- Say: "Onboard me. Monthly budget $3000, daily max $100, primary Meta, break-even ROAS 2.0, target 3.0."
- Say: "Run GOATed steps 1-4 for our offer. Log the full GOATed session to Obsidian with every hook. Do not go live."
- Open the vault: awareness notes, numbered hooks, ad bodies, CTAs.
What you connect
- Your Hermes model key (required, BYOK; it never leaves your VM).
- Obsidian memory, so the board lands in a real vault.
- AdKit, optional.
Who it's for
Good fit if you run paid media and want discipline plus a paper trail for every dollar. Not for you if you want fully autonomous live spend with no human gate, or a general SEO and outbound agency pack.
Fork it - your copy boots into its own isolated microVM in about 3 minutes. First move: set your budget envelope before you write a single hook.