#go-to-market #growth #gtm #hermes #lead-nurture #lead-scoring #operating-system #outbound #retention #revops

About this template

Full GTM Operating System

A Hermes agent that runs a complete B2B go-to-market motion as a system: ICP → traffic → lead capture → nurture → qualification → conversion → retention.

What you get

Seven stage skills (workspace, traffic, capture, nurture, qualify, convert, retain)
File-native account/lead tables (~/gtm/vault/) as source of truth — no CRM required
Enrichment waterfall research, fit×intent scoring, signal-led outbound drafts
Human gate on every send (status: awaiting approval)
Portable CSV/JSONL export if you later want rows in your CRM or sheet

BYOK setup

Set OPENROUTER_API_KEY (required)
Optional: mailbox EMAIL_* for warm/nurture only
Optional: any enrichment provider key you already use
Brief the agent with product, ICP, and one timing signal

First prompt

Run the Full GTM OS for my product: define ICP, score a sample batch, draft a 5-touch outbound sequence and a lead-magnet + 7-day nurture. Stage everything for my approval — do not send.

Do not

Invent emails or firmographics
Auto-send cold mail
Assume a CRM is connected

Inside this fork

Forking copies this template into a brand-new, fully isolated microVM on your own subdomain. Here's exactly what lands in it.

Hermes Agent agent
The upstream harness, pre-installed — same version the creator ran.
Starter VM
1 vCPU · 2 GiB RAM · 10 GiB disk.
Creator's /persist data
The captured persist volume is copied byte-for-byte into your fork.
BYOK — your keys, your VM
Add your model API keys after forking; they live only inside your microVM.

What this agent can do

7 skills

conversion
Stage CONVERSION — demos, trials, proposals, objection handling, and close paths. Use when a lead is hot, a meeting is booked, or…
gtm-workspace
Foundation of the Full GTM OS — ICP definition, account/lead tables, normalization, waterfall research, scoring setup, and stage board. Use…
lead-capture
Stage 2 LEAD CAPTURE — lead magnets, opt-in pages, forms, and inbound handoff into enrichment/scoring. Use when building freebies,…
lead-nurture
Stage 3 LEAD NURTURE — email sequences, value drips, and re-engagement for leads not ready to buy. Human-gated sends. Use for welcome…
qualification
Stage QUALIFICATION — fit × intent lead scoring, MQL/SQL definition, and routing. Data-modeling layer. Use when scoring accounts/leads,…
retention
Stage 6 RETENTION & EXPANSION — onboarding, health checks, churn risk, expansion plays, and customer marketing. Use after first payment or…
traffic
Stage 1 TRAFFIC of the Full GTM OS — Content, Outbound (signal-led), Ads, and SEO & AEO. Builds demand systems; drafts only — never…

What you'll configure after forking

Secrets are scrubbed from shared templates — these are the names you supply in your agent's terminal once it boots.

Environment variables

OPENROUTER_API_KEY

Hermes Full GTM OS

What's inside