About this template
Most AI copy reads the same because it is written from memory.
This one writes from a library. Ask for a landing page and the agent first searches a private swipe file of world-class advertising, sales, and web copy — by technique, by situation, by category — then models a structure that already sold before it writes a line for you.
The four copy skills doing the work
Every other skill on the box is general-purpose. These four are the copy desk:
swipe-find— searches the swipe file by technique, situation, or category, so a draft starts from a proven move instead of a blank page.swipe-file— the reference library itself: world-class ad, sales, and web copy with craft breakdowns of structure, rhythm, and persuasion technique.write-copy— landing pages, ads, emails, headlines, CTAs, cold outreach, written from a brief.critique-copy— paste copy you already have and get it scored, fixed, or punched up against direct-response principles and an anti-slop contract.
Draft first, then demand the critique. They are two separate skills on purpose, so the pass that scores the copy is not the pass that wrote it.
What lands in your fork
A Hermes Agent box with those four skills installed and ready — no setup afternoon, no orchestrator to wire up.
They sit on the standard Hermes skill set: 76 skills in all. So the same agent that writes your cold opener can also pull the brief out of Notion, read your Obsidian vault, open the GitHub PR, or mail the draft to you. One box, one key.
What you supply
Two things.
A model key: OPENROUTER_API_KEY, set inside the VM after you fork. No key ships in the template snapshot. And a real offer: a product, a price, a customer, a promise. Feed it "make it pop" and you get back what you deserve.
Your first five minutes
Fork it, set the key, then paste this:
Write a landing-page hero for <product>, for <who it is for>.
Then critique it against the swipe file and tell me what you cut.
You should get a draft and a structured critique — not one paragraph of generic SaaS. Then paste a page you already publish and ask for the same treatment.
Honest limits
- The swipe file is private to your box. The agent studies it and is instructed never to reveal the source, so you get the craft, not a citation list.
- It cannot invent proof. Numbers, names, and results have to come from you.
- It is a direct-response desk, not an SEO content mill optimizing for word count — and not a brand-poetry shop, if you reject DR structure on principle.
- Hermes only. Model tokens are billed by your provider, not by us.
Fork it, give it one real offer, and make it critique its own draft. 30-day money-back on your first purchase.