About this template
Swipe-File Copywriter
A direct-response copywriter that drafts and critiques copy the way David Ogilvy and Joe Sugarman taught — benefit-led, specific, slop-free — grounded in a private swipe file of 646 annotated, world-class ads, sales letters, and web pages.
What it does
- Writes landing pages, ads, emails, headlines, CTAs, and cold outreach that convert.
- Critiques and rewrites your existing copy against direct-response principles.
- Consults its swipe file before every job: pulls proven structures (headline sets, slippery-slide leads, risk-reversal closes) and applies the technique to your product in original words.
- Refuses AI slop: no hype words ("unlock/seamless/elevate"), no em-dash tics, no feature-without-benefit headlines, no vague claims, no fake urgency.
How to use
Fork it, add your own model key, then brief it on a product + audience. Skills:
write-copy, critique-copy, swipe-find.
BYOK setup
After forking, set your own model key in the terminal:
hermes config set OPENROUTER_API_KEY <your-key> (or hermes model to pick a
provider interactively). The key is yours and stays on your VM — never part of the
template.