About this template
Newsjacking, with the PR craft already installed
If "get press" currently means one generic release and a prayer, this is the other thing.
Twenty PR skills ship in the fork, from the open-source newsjack.sh set. They cover the whole arc: spot the story, judge whether you have standing, build the angle, check the facts, find the right journalist, track what ran.
What a newsjacking agent does that a press release does not
A release announces you. Newsjacking attaches your real expertise to a story already moving.
The writing was never the hard part. Judgment is. Is this story actually fresh, or is it day-three coverage of a day-one event? Do you have standing to comment, or are you a vendor with an opinion? Is this reporter's beat your angle, or one old byline that looked close? Those calls are what the skills encode.
The 20 PR skills in your fork
Find the moment — news-search, newsjack-detector, newsjack-monitor-setup, newsjack-triage, relevance-coarse-filter, story-origin-check
Build the story — angle-generator, headline-generator, pr-strategist, voice-extractor, newsworthiness-check
Check it before a journalist does — fact-check, meanest-editor, journalist-fit-check, crisis-holding
Pitch and track — find-journalists, reactive-comment, coverage-tracker, coverage-tracker-setup, press-clip
angle-generator is the one to test first: 3–7 structurally distinct angles from one fact, and it refuses rephrasings, invented facts and named-journalist guesses.
What you supply
OPENROUTER_API_KEY, or another Hermes model key. That is the only required key.
Optional: newsjack CLI or Medialyst credentials, which news-search and find-journalists prefer for live news and journalist enrichment. Without them, news-search falls back to host web search with explicit caveats, and find-journalists falls back to a local best-effort mode that returns no verified contacts.
Your media list stays yours.
Your first session
- Fork it and open the Hermes session.
- Set your model key (
OPENROUTER_API_KEY). - Feed it one true fact about your company.
- Ask for five structurally different angles, ranked for newsworthiness, one headline per top angle.
- Push the best angle through
meanest-editorand let it roast you.
If the five angles come back as five rewordings of the same sentence, the run failed. Say so.
Honest limits
- No outlet is guaranteed. Anyone promising you TechCrunch is selling something else.
- Nothing sends itself. There is no mass-blast mode, and
pr-strategistrefuses outlet-naming before audience. crisis-holdingdrafts behind a hard legal-counsel gate. Your lawyer clears it, not the agent.- Live news quality depends on the optional credentials above.
- You still talk to journalists as a human. The agent does the prep.
- Hermes only.
Fork it. Feed one true fact. Demand five different angles. Your first jurniti purchase carries a 30-day money-back guarantee.