About this template
Run a local web-design agency out of one VM
If you sell landing pages to HVAC, dental, legal or contractor clients, this Hermes agent runs the whole loop: brief, design, preview, cold email, payment, live on their domain.
It builds the site before it pitches.
An agency design process, not a template dump
Most AI site builds open the editor and guess at "beautiful."
The design-site skill works the way real landing pages get made. It shortlists live reference sites first, frankensteins a creative brief out of them ("layout from A, palette from B, type from C"), plans the sections, grounds the tokens in a Google design.md spec, then writes the Astro + Tailwind v4 site. When round one is wrong, you fix the brief — not the components.
On top sits the conversion stack a local service business needs: benefit-led hero, trust bar, tap-to-call, real reviews, short quote form.
What lands in your fork
Six skills:
design-site— inspiration-first Astro + Tailwind v4 landing pagescold-outreach— build-first outreach from Hermes's native mailbox: personalized, low-volume, with an unsubscribe, plus follow-upshost-deploy— per-client Caddy hosting on a VPS you own, or Vercel Pro; also the preview URLstripe-billing— payment link, detect the payment, gate go-live on it clearingclient-repo— one git repo per client: Astro project,BRIEF.md,DESIGN.md,client.jsonscreenshot— desktop + mobile PNGs for previews and the "you're live" email
None of the six is an SEO tool. This builds and ships the pages a local agency sells — keyword research, Google Business Profile and rank tracking are not in the box.
What you supply (BYOK)
Set these in ~/.hermes/.env after forking:
OPENROUTER_API_KEY— your model keyEMAIL_ADDRESS,EMAIL_PASSWORD,EMAIL_SMTP_HOST,EMAIL_IMAP_HOST— a dedicated sending mailbox, viahermes gateway setupSTRIPE_SECRET_KEY— your own Stripe account, so client money lands in your bankDEPLOY_TARGET— the Caddy VPS or Vercel target you controlGH_TOKEN— optional, to push each client repo to GitHub
Your first five minutes
Say one line: "Build a landing page for Phoenix Desert HVAC."
It shortlists references, writes BRIEF.md, plans the page, writes DESIGN.md, generates the branded Astro site, builds a preview, and drafts the outreach email with the preview link in it.
Then read the brief and argue with it. That part is still your job.
Honest limits
The template ships the workflow, not a book of clients.
Real client repos are your runtime data, created after you fork. Outreach is personalized and low-volume with an unsubscribe — this is not a bulk cold-email cannon, and it is not an SEO product either. Hosting is yours: a VPS you control or a Vercel account. Headless-Chrome system libraries are baked into the image, and the browser binary downloads once per fork on first run. Hermes only, and brand-identity work without a conversion page is the wrong fit.
Model spend and client hosting are yours. 30-day money-back on your first jurniti purchase.
Process inspiration: Remy — landing page process.
Fork it. Brief one real local offer. Send one preview.