About this template
Paid traffic that does not convert still books demos
You already buy clicks. Most of them bounce. This Hermes agent runs the loop that turns those non-converters into Instantly cold sequences, Plunk nurture drips, and demo slots — without auto-spending or auto-blasting.
The loop
- Landing + search/display packages (Higgsfield creatives when you set a key)
- De-anonymize visitors — Warmly by default; RB2B is optional
- ICP filter
- Waterfall email enrichment
- MillionVerifier
- Instantly DRAFT cold campaigns (you click Start)
- Plunk drip workflows (open-source email — https://github.com/useplunk/plunk) — created disabled until you enable
- Inbox agent drafts demo bookings from replies; soft-yes can queue a Plunk nurture
Channel split
| Channel | Job |
|---|---|
| Instantly | Cold first-touch for non-converters |
| Plunk | Multi-touch drip / nurture (workflows + templates) |
Undeniable demo (offline)
Fork → set your Hermes model key → paste:
Run the offline fixture cycle. Skip RB2B. Include Instantly DRAFT + Plunk drip DRAFT. Write under
~/cheatcode/vault/runs/<today>/. No live ads. No Instantly launch. No Plunk enable.
You get ICP-tagged visitors, verified-fixture emails, Instantly + Plunk packages, and three inbox triage drafts.
BYOK (env names only)
OPENROUTER_API_KEY— required for HermesHIGGSFIELD_API_KEY— ad creativesWARMLY_API_KEY— default de-anonRB2B_API_KEY— optional dual coverage onlyMILLIONVERIFIER_API_KEY— before live Instantly / Plunk listsINSTANTLY_API_KEY— draft cold campaignsPLUNK_SECRET_KEY— Plunk drip (sk_*)PLUNK_PUBLIC_KEY— optional track keyPLUNK_API_BASE— optional self-host API origin- Optional enrichment keys (Apollo/Hunter/…)
Who it is for
- Founders running paid search/display who want pipeline from bounces
- GTM ops who refuse auto-spend / auto-launch agents
- Teams on Instantly who need de-anon → verify → cold and want open-source Plunk drips for nurture
Not for
- Auto-launch cold email or auto-enabled drips with no human in the loop
- Anyone who only needs creative angle research (see Paid Acquisition Jockey)
- Pure list-build without paid de-anon (see Clay Outbound)
Pricing
jurniti microVM from $25/mo. Bring your own model + vendor keys. 30-day money-back on first purchase. No free trial.
Credit
Loop shape from Cody Schneider’s public description: https://x.com/codyschneider/status/2082496371081310328
Plunk: https://github.com/useplunk/plunk · https://docs.useplunk.com