#challenge #claude-code #funnel #gtm #launch #live-challenge

About this template

Design a 5-day live challenge that actually sells

You don't need four separate funnels to climb a value ladder.

One well-run 5-day live challenge can grow the list, take a first paid VIP upgrade, and sell the core offer — after people already got results with you.

This template puts that operator on Claude Code: reverse from your offer, name the hook, pick free/paid/hybrid, write the week, draft opt-in + VIP + emails, plan phone+group ops, and open the cart without turning day 4 into a pure pitch.

The undeniable demo

Fork → log into Claude Code with your own account.
Paste:

Design a 5-day live challenge for my offer. I'm selling [X] to [ICP] for [outcome]. I have [list size / social / ad budget]. Prefer hybrid free+VIP. Start next Monday if realistic. Write the full pack under ~/challenge/.

Open ~/challenge/ and check:
- Day 1 sells the vehicle (why this way works), not just your bio
- Day 4 opens the cart and still teaches
- Day 5 serves logical buyers with proof + a clear next step
- No invented case studies; draft-only (you send / post)

What's in the fork

Piece	Job
`live-challenge` skill + 6 reference modules	Design, curriculum, funnel copy, run ops, promote, cart close
Craft subset	copywriting, emails, lead-magnets, product-marketing, launch
`~/challenge/` workspace	BRIEF, HOOK, CURRICULUM, FUNNEL, EMAILS, OPS, PROMOTE, CART
`~/CLAUDE.md`	Routes challenge work to the pack

BYOK

Log into Claude Code (ANTHROPIC_API_KEY or interactive login).
No third-party keys required to design and draft.
Never write API keys into files this template keeps.

Who this is for

Coaches, course creators, and info-product founders launching or re-launching
Operators who will go live (not only evergreen pre-record)
People with at least warm reach, partners, or willingness to start Level-1 (phone + group)

Who this is not for

“Set it and forget it” buyers who won't show up live
Teams that need a full media-buyer + funnel-dev squad before day one
Anyone who wants the agent to auto-post or auto-charge customers

Risk note

jurniti 30-day money-back on first purchase. Model spend is yours.

Fork it. Design next Monday's challenge. Ship the pack before you over-build the tech.

Inside this fork

Forking copies this template into a brand-new, fully isolated microVM on your own subdomain. Here's exactly what lands in it.

Claude Code agent
The upstream harness, pre-installed — same version the creator ran.
Starter VM
1 vCPU · 2 GiB RAM · 10 GiB disk.
Creator's /persist data
The captured persist volume is copied byte-for-byte into your fork.
BYOK — your keys, your VM
Add your model API keys after forking; they live only inside your microVM.

What this agent can do

6 skills

copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature…
emails
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when…
launch
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product…
lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead…
live-challenge
Design and run a 5-day live challenge that converts cold traffic into buyers. Use when the user wants a challenge funnel, free or paid…
product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,'…

What you'll configure after forking

Secrets are scrubbed from shared templates — these are the names you supply in your agent's terminal once it boots.

Environment variables

ANTHROPIC_API_KEY

5-Day Challenge Operator for Claude Code

What's inside