You buy the click. They bounce. Most stacks stop there.
Paid Ads Deanon Instantly for Hermes is the loop that keeps going: identify who showed up, keep only ICP, find and verify work email, stage Instantly sequences, then run the inbox until a demo is booked.
It is a public jurniti template (/templates/paid-ads-deanon-instantly-for-hermes). You fork it into a paid Hermes microVM — not a Notion SOP and not a Zap that pretends to be an operator.
If you searched for paid ads de-anonymization cold email, this is that job as a forkable agent seat.
The loop (what actually runs)
- Landing + search/display — briefs and structure; Higgsfield for creatives when you bring a key.
- De-anonymize — Warmly (or equivalent) by default. RB2B is optional — never a hard dependency.
- ICP filter — score fit before you burn enrichment.
- Waterfall enrich — work email; stop on first hit.
- MillionVerifier — invalid / disposable stay out of Instantly.
- Instantly DRAFT — sequences + leads; you click Start.
- Inbox demo ops — classify replies, draft answers, propose calendar slots.
Human gates are non-negotiable on ad spend and Instantly launch. That is the difference between a demand operator and a liability.
Undeniable demo (offline)
Fork, set OPENROUTER_API_KEY, paste:
Run the offline fixture cycle. Skip RB2B. Write under
~/cheatcode/vault/runs/<today>/. No live ads. No Instantly launch.
You should see ICP-tagged visitors, verified-fixture emails, an Instantly draft package, and three inbox triage drafts. RB2B never blocks the demo.
BYOK checklist
| Env name | Role |
|---|---|
OPENROUTER_API_KEY | Hermes model (required) |
HIGGSFIELD_API_KEY | Ad creatives |
WARMLY_API_KEY | Default de-anon |
RB2B_API_KEY | Optional dual de-anon |
MILLIONVERIFIER_API_KEY | Validate before live Instantly |
INSTANTLY_API_KEY | Draft campaigns |
| Enrichment keys | Apollo / Hunter / … as you prefer |
Keys stay inside your microVM. jurniti does not proxy or mark up model tokens in v1.
Who this is for (and not)
For: founders and GTM ops already buying search/display who want pipeline from bounces; teams on Instantly who need the de-anon → verify spine; people who refuse auto-spend agents.
Not for: unattended Instantly launch; pure creative angle research (see Paid Acquisition Jockey); list-build without the paid de-anon spine (see Clay Outbound).
Pricing
jurniti microVMs start at $25/mo. Bring your own model and vendor keys. First purchase has a 30-day money-back guarantee — no free trial.
Credit
Loop shape from Cody Schneider’s public description of paid ads + traffic de-anonymization + Instantly for non-converters: https://x.com/codyschneider/status/2082496371081310328