About this template
One good sentence, pasted to five platforms
It reads as automated everywhere and native nowhere. And the image is whatever stock photo was nearest.
One idea, many formats — never one post copy-pasted
Each format gets what it actually rewards:
- Short-form video caption — the hook is the first line, and it has to work with the sound off.
- Carousel — one idea per slide, slide 1 is the promise, last slide is the ask. You get the literal words for each slide, not "slide 3: talk about benefits".
- Text post — the opening line stands alone as the preview. No hashtag walls.
- Story — one message, one tap target, and it's fine for this one to be disposable.
And it asks which platforms you actually use. Four kits for someone who posts on one is how kits go unused — one done properly beats four ignored.
It sharpens the idea first
To one sentence a stranger understands. If it takes two, it says so: that's two ideas, pick one.
Design brief, not design
It can't make images — so it specifies them. Aspect ratio, text hierarchy (what's largest), the one focal element, what stays in the safe area, and the exact text strings.
A brief you can execute in Canva in ten minutes beats "make it eye-catching".
And it never invents your brand. Missing colours, fonts or logo rules come back
[BRAND NEEDED: what].
Accessibility is in the spec, not a nice-to-have
Alt text drafted per image, caption note per video piece. A post nobody can read is a post that didn't run.
What you supply
Your own Claude Code login, plus one idea. Drop your brand file in ~/social/brand/ —
without it the briefs are generic and say so.
No social connection, which is also why nothing can post.
Where this stops
It writes copy and specifies designs. It does not post, schedule, connect to an account, or generate final imagery.
It won't predict engagement or reach, won't claim a best posting time, and won't tell you what's trending — it can't see platform data. If you supply a trend, it'll use it.
Verified on build: the skill, the working tree, the NEVER_POST_OR_SCHEDULE guard, all
four format rules, the design-brief rule and the accessibility rule are present on a
fresh fork. Running it on your own idea is yours to do.