About this template
Nobody noticed the day their pricing page changed
Someone was assigned "keep an eye on the competition". They read three blog posts a week and forward one to Slack. Meanwhile the only change that mattered to every open deal went past unseen.
The diff is the product, not the snapshot
Anyone can read a competitor's pricing page. The value is knowing it changed on Tuesday.
So every source is snapshotted each run, and the digest reports only what differs, with both dates and the URL. A first run has no diff — it says so plainly, because a baseline narrated as news is manufactured significance.
Ranked by what it changes for you
- Pricing or packaging — hits every open deal today.
- A capability closing a gap you sell against — your battle card line is now wrong, and it says which line.
- Positioning shift — slow, but it changes who you're compared to.
- Hiring signal — weakest tier, reported as directional only. "Leaning into", never "they will ship X". A job posting is not a roadmap.
A competitor's blog post is not news, and cosmetic diffs get dropped.
Most weeks it says nothing changed
That's the correct answer, and it's why the digest is still being read in month three. A weekly intel report that finds something every week is manufacturing it.
It also names what it checked and found unchanged, so silence is confirmed rather than assumed.
Public sources only — and the reason is practical
Pricing, docs, changelog, status, careers, public reviews. Never a logged-in view, a trial account, a leaked screenshot, or something a customer shared in confidence.
Not squeamishness: intelligence from a private source can't be repeated to a prospect, cited in a deck, or defended. It's worthless the moment it matters, and a liability before that.
robots.txt checked first, one request per URL, and a blocked source stays blocked
and is reported as such.
It prunes its own watchlist
If a URL hasn't changed in ten runs it says so and suggests dropping it. Watchlists only ever grow unless something forces the question.
What you supply
Your own Claude Code login. Nothing else — every source is a public page. List up to five URLs per competitor.
Where this stops
It watches and reports. It does not contact competitors, sign up for trials, or access anything gated.
It won't state their revenue, churn, runway or customer count, won't infer roadmap from hiring, won't explain why they made a change, and won't tell you a change is bad for them.
Verified on build: the skill, the working tree, the PUBLIC_SOURCES_ONLY guard, the
diff-is-the-product rule, all four consequence tiers and the no-change rule are present
on a fresh fork. Running it on your own competitors is yours to do.